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Keyword Tools

To improve search engine placement, you must target the correct keywords or keyword terms for the products or services you are promoting. Keywords are an important part of search engine optimization (see Website Submission). Two widely used tools for determining the most popular keywords for a particular word or term are WordTracker and Yahoo! Search Marketing's Keyword Selector Tool (formerly Overture).

WordTracker has compiled a large database of terms that people search for. All you have to do is enter your keyword and WordTracker displays how often that particular word or term is searched. Wordtracker also helps you find all keyword combinations that are related to your search term--many of which you might never have considered, and even tells you how many competing sites use those keywords. There is a minimal cost to use this service, but a free trial is available.

Yahoo! Search Marketing's Keyword Selector Tool is free to use. This service will give you a list of related searches that include your term and tell you how many times those terms were searched in the last month.